Kraft

BRIEF
Make Kraft the talk of the school drop off and parenting groups everywhere during the start of the 2019 school year in the US.

IDEA
Whether it’s about missing a pet, failing grades, or simply just trying to spending time together, parents desperately want to communicate with their kids. With this in mind we created a campaign to express that it is possible to have those uncomfortable conversations with the aid of Kraft mac and cheese.